Taco Bell Canada has always followed in the footsteps of their American corporate counterparts. But, after years of great work for Taco Bell Canada, we were given the amazing opportunity to do their first ever brand campaign.

Inspired by the unapologetically messy tacos they serve and the people that love them, A Beautiful Mess is a recognition and celebration of the fact that some of the messiest things in life are the most beautiful.

Role: Creative Director