Vape flavours hook kids.

We wanted to help bring awareness to the fact that while cigarette smoking may be on the decline in kids, vaping was rising rapidly. With that, a lot of kids are getting hooked on nicotine at a very early age.

We had the idea to draw attention to the names of the flavours that vape vendors were selling, so we could expose their goal – get kids hooked young. Filmed by Makers with the help of Publicis Toronto, we created an Ice Cream truck that sold nicotine infused Ice Cream to children.

The stunt was picked up by a total of 31 news outlets, notably CBC, CTV and Strategy.