Rebranding Rogers “Make More Possible”
This was a long, hard, ambitious and, naturally, extremely rewarding project. It started with creating a new tagline for Rogers - one of Canada’s largest telcos. From there, we wrote a song, working with Grayson Mathews, that enabled us to create a flexible but consistent audio mnemonic.
At the same time, we created four 30-second spots, bringing them together into one video that tied them all together.
At the heart of the tagline and the spots is the truth that connecting with each other can make amazing things possible.
Then we brought them all together.
Quickest way to the brain is through the ears.
After that, we go straight to the heart. That’s why we created a hit song with the help of Grayson Matthews, working with Andrew Austin and performed by Willa.
This piece of music was made to be flexible enough to go on every piece Rogers put out moving forward, but recognizable enough to help create branding in every version.
Naturally, we put together a 60-second version of our favourite spot “Being There.”
Since you’ve been such a good audience, here it is.
