Mapping Out Myths
Our submission for the Summer 2020 NACs was to create awareness in-store for Loblaws Dietitians. Through a series of interactive aisle flags, shoppers answer questions to learn about the value of eating properly and dietitian support. And, in a surprise twist, the less the get right, the more they get to save at the checkout counter.
We may not have won Gold, but we didn’t win Silver or Bronze either.
We got a Merit.
Digesting straight facts.
As shoppers make their way through the store, they’ll have the opportunity to answer questions posed on aisle flags. Every question answered reveals the food fact, but surprisingly, every wrong answer earns greater savings at checkout.